MeQ has been designed to maximize the quality / directness of feedback to the individual and research indicates that ensuring anonymity is still the best way to do this. In addition to the research, our direct experience also supports this finding. This provides a safe and non-threatening process for both the individual and their respondents. There is however a trade-off in that companies with, or striving toward, a culture of total transparency (‘radical candor’ is the modern term) prefer to make who-said-what known. In these cases, we suggest the company ask the respondents to place their name or initials in brackets next to their comments in MeQ’stwo qualitative questions. This is a temporary solution as we work towards a system that can accommodate both approaches. Very importantly though, if the culture is not yet one of total transparency or radical candor, asking respondents to do this will negatively impact the quality of the process.
