Superb question! Currently, low external self-awareness is not seen as a global problem because well, awareness of the power of external self-awareness is still on the rise. So that would therefore not be the best description of the problem MeQ solves. MeQ solves a different problem for now and that is about helping companies help their people to grow, to be happier, to be more engaged and of course to be more effective. It does this by addressing a gap that is often forgotten or ignored because it is hard (expensive, time consuming, perceived as a threat, not meaningful) to do something about – this is more the problem. MeQ addresses this challenge by allowing companies to offer increased external self-awareness to all their people in a quick, safe, meaningful and cost-effective way.